The era, documented
Around 2019, Code Black's video output ran through one of the most connected camps in music: Film School Productions × Boss Lady Entertainment — the production and management orbit around the Broadus family. Boss Lady Entertainment is Shante Broadus's company; she founded it, and she manages Snoop Dogg's entire portfolio of ventures. That's not me talking it up — that's Forbes, and she has her own standing page on TMZ because that's the level of media gravity that camp operates at.
Three Code Black records got the Film School treatment in that stretch, and every one of them lives in my verified archive today:
- City Lights — Code Black × Film School Productions
- I Been — Code Black × Film School Productions
- Real Talk — Code Black × Film School Productions
Before that, Cordell Broadus — Snoop's son, who left UCLA football to build a film career — co-directed I'M THAT GUY with Anthony Hayward and Matt Carrillo. That video is still live on my YouTube channel right now; I re-verified the upload this morning before writing this. I don't publish claims I can't click.
The TMZ piece, as I lived it
Here's the part people ask about. Boss Lady's camp had a media relationship that included TMZ — again, her presence on that platform is public record. The way the arrangement worked for us: the Code Black videos went up through their YouTube channel as part of that machine. Our records, their distribution rail. That was the deal as I operated it — I brought the music and the brand, they brought a pipeline that most independent artists in Las Vegas will never touch.
I want to be precise about what I'm claiming, because precision is the whole Code Black doctrine: this was a working relationship, not a cosign. Nobody anointed me. I was in the room because I did business in the room. The site's own archive rules say it plainly on every asset: documented — not a cosign. The videos exist, the credits are on them, the archive preserves them. That's the receipt.
Why this era mattered
For an independent operator out of Las Vegas, the Film School era proved three things:
- Proximity is earned through product. Nobody in that orbit was doing charity. The records had to be worth pointing a camera at, three separate times.
- Distribution is a relationship business. The same video performs differently depending on whose channel carries it. Getting Code Black content onto a rail connected to that much media gravity taught me more about distribution than any streaming dashboard ever did.
- Own the archive or lose the story. Channels change, deals end, uploads disappear. Every video from that era is preserved at full resolution on my own infrastructure at videos.dajai.io, with metadata sidecars marking exactly what each asset is. The era ended; the receipts didn't.
Where it sits in the catalog
The Film School era slots between the 2019 run — DEDICATION, SPORT, the KONG WRAPS partnership — and the catalog-build years that followed (2020–2024, City Lights through Real Talk and beyond). The full sequence is laid out on the Code Black timeline, receipts and all. Fourteen thousand catalog tracks and ~9.4 million cumulative plays later, that stretch reads like what it was: the moment the operation went from local to connected.
FAQ
Who is Boss Lady Entertainment?
Boss Lady Entertainment is the company founded by Shante Broadus — entrepreneur, and Snoop Dogg's manager, overseeing his full portfolio of ventures. Her business profile has been covered by Forbes, and she maintains a standing presence in national entertainment media including TMZ.
Which Code Black videos came out of the Film School Productions relationship?
Three: City Lights, I Been, and Real Talk — all credited Code Black × Film School Productions. Separately, Cordell Broadus co-directed I'M THAT GUY with Anthony Hayward and Matt Carrillo. All four are preserved in the archive at videos.dajai.io.
Was this a Snoop Dogg cosign?
No, and I won't frame it as one. It was a documented working relationship: real videos, real credits, real distribution. The Code Black archive marks every asset from this era "documented — not a cosign" on principle. The work speaks; it doesn't need borrowed weight.
Where can I watch the videos from this era?
The archival cuts are preserved at videos.dajai.io — City Lights, I Been, Real Talk, and I'M THAT GUY — and the full era-by-era story is on the Code Black timeline at dajai.io/cba/timeline.