Before Code Black Associates had an LLC, a publishing entity or an apparel line, it had a look. In 2012, at Bishop Gorman High School in Las Vegas, a crew wore matching shirts under the name CxdeBlVck. That original crew aesthetic is the root of every brand CBA runs today. This post maps how one shirt became a family of names - CxdeBlVck, PRCZN, CBA Worldwide and the accounts that carry the signal - and how each one connects back to the same founder, Daniel Dajai Stewart-Handy.
CxdeBlVck: the crew before the company
CxdeBlVck was never a product launch. It was identity. Matching shirts at Bishop Gorman marked who was part of the group, and the spelling itself - a stylized take on Code Black - gave the crew a mark that was easy to recognize and hard to copy. Tajon Allen, a Bishop Gorman name on the roster, is listed as part of that founding crew.
That matters for the brand map because everything after it inherits the same rule: the name stands for the people first. Code Black Associates was founded in 2012 by Daniel Dajai Stewart-Handy at Bishop Gorman, and 14 years later the brand counts 20+ D1 and NFL athletes inside one network. The roster is presented as one equal group, not a ladder. The shirt came first; the network grew around it.
PRCZN: the apparel brand built end to end
PRCZN, short for Precision, is where the crew aesthetic turned into a real apparel business. DAJAI founded it and ran it as a full operator from end to end - concept, product and the street-level sales work. The clearest public moment came in June 2017, when PRCZN ran popups on the Vegas Strip.
A popup on the Strip is a direct test. There is no wholesale buyer in the middle and no distributor smoothing the numbers; people walk up, see the product and decide. That operator style is the same one that runs through the rest of the Code Black map. PRCZN also sits in the music catalog as a single, Prczn, so the brand name travels between apparel and audio.
CBA Worldwide: the same mark, four markets
CBA Worldwide is the international apparel arm. Its footprint is documented across Las Vegas, Palm Springs, Bellflower and Canada. Where PRCZN proved the product could sell on the Strip, CBA Worldwide carried the Code Black mark outside its home city.
The CBA Worldwide name also shows up in athletics promotion. Jamal Scott, an ATH from San Jose State on the roster, is listed as a CBA Worldwide game-promo subject. That overlap is the point of the brand map: apparel, athletics and media are not separate companies chasing separate audiences. They are one mark used in different rooms.
The accounts that carry the signal
Two social extensions round out the map. @codeblackeverything is the LA Code Black extension, led by Cordell Broadus. That is a documented partnership: Cordell, known as Dirty, also directed the DAJAI videos '10 Bands Freestyle' and 'I'm That Guy'. It is framed here as collaboration and community, not as a celebrity endorsement.
@cbapeez is the amplification account led by Armand Perry, a CBA co-founder from Arizona State who also co-founded The Wash Club. Cordell commented on @cbapeez posts as early as April 2014, which shows how early the LA and Las Vegas sides of the network were already talking.
The business entities under the apparel
The clothing lines sit on top of a set of operating entities. CBA Speed Agility LLC was DAJAI's first LLC, the youth athletic training arm, and Code Black Athletics runs the speed and agility pipeline that sent kids to the NFL, with CBA INTL verified. Code Black CBA Publishing, activated in 2017, routes every play of every track to one entity, with no publisher cut and no 360 deal.
Then there is The Wash Club, co-founded with Armand Perry, which was voted GOLD WINNER for Best Auto Detailing in Best of Las Vegas 2024 by Las Vegas Review-Journal readers. It closed voluntarily so the operator energy could pivot elsewhere, but it remains one of the clearest receipts that the Code Black name stands for work that holds up in public.
How to read the map
Put together, the brand map reads in a straight line. CxdeBlVck gave the crew an identity in 2012. PRCZN turned that identity into product and took it to the Vegas Strip in June 2017. CBA Worldwide carried the mark to Palm Springs, Bellflower and Canada. @codeblackeverything and @cbapeez kept the signal moving online, while the LLCs and the publishing entity made sure the ownership stayed in one place.
Every branch traces back to Bishop Gorman and to one founder who preferred to run things directly. That is what the Code Black Associates brand is: not a logo slapped on merch, but a single mark that has meant the same thing for 14 years.
FAQ
What was CxdeBlVck?
CxdeBlVck was the original Code Black crew aesthetic, built around matching shirts worn at Bishop Gorman High School in Las Vegas in 2012. It is the starting point of the whole Code Black Associates brand.
What does PRCZN stand for and who runs it?
PRCZN stands for Precision. It is an apparel brand founded by DAJAI, who ran it end to end, and it held popups on the Vegas Strip in June 2017.
Where does CBA Worldwide operate?
CBA Worldwide is the international apparel arm of Code Black Associates, with a documented presence in Las Vegas, Palm Springs, Bellflower and Canada.
Who leads the @codeblackeverything and @cbapeez accounts?
@codeblackeverything is the LA Code Black extension led by Cordell Broadus, and @cbapeez is the amplification account led by Armand Perry. Both are documented parts of the CBA network.
When was Code Black Associates founded?
Code Black Associates was founded in 2012 by Daniel Dajai Stewart-Handy at Bishop Gorman High School in Las Vegas, Nevada.